Why Film Studios Use Massive Inflatables for Red Carpet Events

Key Takeaways

• The modern cinematic advertising universe is changing, and finding ways for red carpet events to be ready for their digital close-up is more important than ever

• Inflatable props are movie promotions that create community both in person and online through fun, photo-worthy moments

• Creatable Inflatables is based in Los Angeles, and their studio creates quality, eye-catching inflatable props that production studios love both on set and on screen, and outside at major entertainment events

Act I: Setting the Stage for Successful Movie Premiere Events

Picture this: a team of directors and screenwriters pitches that next exciting story for the big screen. The pitch dazzles the investors, producers, and executives, and before long, that drawing board’s vision comes to life. 

The plot twist? That “must-see” film still needs promotion. This is the era where tiny screens are competing against the silver screen. Still, the hero of any great TV and movie premiere isn’t the couch, but the red carpet. Recent hit shows and blockbusters demonstrate that the path to “going big,” with a return on investment to match, is one that balances novelty with broad appeal. 

Enter Creatable Inflatables, and massive, custom inflatable props that remind people why great storytelling always makes everything larger than life.

Act II: Capture the Audience Before the Film Starts Rolling 

Create a show-stopping, scroll-stopping moment with custom inflatables of just about anything imaginable, anywhere imaginable, and too massive to miss. Whether it’s a gigantic inflatable dinosaur, a lion, tiger, bear, or starship, your viewers will definitely say, “Oh my!”

Create Trends Worth Following

• Out: Canned bad actors

• In: Inflatable cans! 

• Out: Unoriginal, uninspired movie premiere events 

• In: Self-worth and selfie-worthiness

Today’s advertising landscape might be changing faster than an LA minute, but one thing that’s true and not just a trend is that successful promotions are ones that create community online as well as in person, in the moment.

In the digital age, red carpet events need to be more than photo ops for the traditional press: they need to go digital in very organic ways. These days, events must be staged so that everything is ready for the livestream at every angle.

Movie Promotions that are Selfie-Worthy

Marketing tools that focus on visual effects should themselves be visual and spark conversation. Creatable Inflatables creates built-in event #influencers that are easier to take down than a disgraced D-lister. Like any good influencer, that means sparking curiosity while creating brand awareness and guiding the conversation.

Inflatable props at red carpet events are photo op props by nature. When event attendees take photos with those props, they are inviting fans and followers in on the fun and to comment, post, tag, hashtag, and stitch the conversation. It’s a recipe for inflating the fanbase itself! 

Act III: An Encore for a Favorite Prop, No Stunt Doubles Required

Creatable Inflatables has been creating custom props for an ever-increasing wide range of industries and uses, not just for movie premiere events. In fact, because of our quality and attention to detail, many of our custom inflatables have gone on to become stars of the show. These are props ready for their own closeups, any time.

Multipurpose Props that Can’t get Typecast

Creatable Inflatables creates props that are multipurpose and durable by design, meaning that our props can go from set to red carpet events, or from on-set to onstage as adeptly as Spiderman. Everything we make is with top-of-the-line, commercial-grade materials and with easy takedown, transport, and setup in mind. 

Absolute Cinema

This versatility means studio owners get to create red carpet extravaganzas that invite attendees to be part of the behind-the-scenes magic. Any savvy producer strives to get more life out of each investment, and spotlighting any inflatable prop used on set is a win-win for film budgets and red carpet event planners alike. 

Small Studios, Big Attention

Even for an indie film with no massive movie premiere events, its studio still needs quality movie promotion. Especially for films with quirkier or edgier themes, a custom inflatable can be just the thing to get eyes turning and the commotion stirring.

Safety First 

No blockbuster is complete without some explosions, but not in a way that breaks the fourth wall. Besides, nothing causes an advertising moment to backfire when it literally catches fire, especially when Los Angeles and fire have a relationship as dramatic and turbulent as any celebrity couple’s. 

Whether combined with cool special effects on set or for a dazzling red carpet event, Creatable Inflatables makes your inflatable prop fully fire-retardant with an NFPA 701 certificate for extra peace of mind, less risk overall, and a happier fire marshal. 

The Stinger: Creatable Inflatables will Return (for More Red Carpet Events)

Creatable Inflatables proudly calls Los Angeles home. We are equally proud of our decades of experience in creating world-class inflatable props for LA’s world-class entertainment industry. Creatable Inflatables does everything big, which means making the biggest props for some of the biggest names and studios in Hollywood, both for on-screen appearances and on-carpet movie premiere events. 

Working with Creatable Inflatables means working directly with the talent: our expert design team makes everything in-house.

Ready for a two-thumbs-up red carpet event? Give Creatable Inflatables a call at (626) 579-4454 or fill out the contact form below.